Tag Archives: consumers

Jun18

The Movement Toward “Pill Plus”

extramile

Historically, the relationship between manufacturers and payers has been transactional in nature. Payers needed to work with many manufacturers to meet financial objectives. With markets like hypertension and cholesterol at their prime and filled with branded agents, contracts benefiting both parties were the No. 1 priority. The majority of the discussions were branded, and there […]

Posted in Brand Awareness, Customer Relationship Marketing, Healthcare Communications, Learning, Patient Communications, Personal Reflections, Pharmaceutical | Also tagged , , , , | Comments closed
Nov29

Escalating Scientific Credibility of OTC Products

Over-the-counter (OTC) drugs have long been the mainstay of consumers seeking immediate relief from what ails them. Go to the corner pharmacy, pick up some medication along with some staples like tissues, go home and take as directed. These drugs are readily available to us because the FDA deemed them safe enough for consumers to […]

Posted in advertising, Advocacy, Branding, Health & Wellness, Healthcare Communications, Marketing, Medical Education | Also tagged , , , , | Comments closed
Sep20

The Paradox of Patient-Centric Decision-Making

Whenever someone asks me to make a decision about how to do something I’ve paid them to do, I generally wonder why they don’t just tell me what they think I should do. I have no idea whether I want traditional copper piping or the new flexible tubing for the bathroom downstairs; I couldn’t begin […]

Posted in Analytics, behavior change, Healthcare Communications, Marketing, Patient Communications | Also tagged , , , , , , , | Comments closed
Aug2

Still Crazy After All These Years

I bought a car once because I liked the TV commercial. And I didn’t even like the car. Crazy, huh? It was those TV spots with the Crocodile Dundee guy, Paul Hogan, that made me yearn to take the wheel of the then brand new Subaru Forester. The spots had him teaming up Indiana Jones-style […]

Posted in Access, advertising, agency life, Branding, Clients, Creativity, Great Ideas, Healthcare Communications, Managed Care, Marketing | Also tagged , , , , , | Comments closed
Apr17

Can a Brand Be Part of a Consumer’s Overall Plan for Wellness?

Many brands today are discovering the benefits of marketing on a health and wellness platform where appropriate. General Mills’ entire line of cereals touts “whole grain.”  Tropicana orange juice has product SKUs for “healthy hearts” along with vitamin D, calcium, antioxidants and healthy kids. Even Jeep is encouraging its potential buyers to find the freedom […]

Posted in Branding, Health & Wellness, Marketing | Also tagged , , , , , , , , , , , , , | Comments closed
Mar27

Pinterest and the Patient

Is there room for another social network in your life? You may want to make some for Pinterest. The invite-only network has over 19 million users and counting. At first glance, the site may seem overwhelmingly fashion-focused. But delve deeper, and you’ll see that professionals from marketers to healthcare providers, consumers, and patients of all […]

Posted in Advocacy, Great Ideas, Health & Wellness, Marketing, Patient Communications, Physician Communications, Social Media, Technology | Also tagged , , , , , , , , | Comments closed