Tag Archives: content marketing

Mar27

What the WWE Taught Me About Persona Development

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I grew up watching WWF (now WWE) wrestling. Every Saturday morning I would rush through my morning breakfast with excitement to see all of my larger-than-life heroes. The sights of Hulk Hogan, “Macho Man” Randy Savage, The Ultimate Warrior, and Ricky “The Dragon” Steamboat enthralled me to a point where I was lost in appearance […]

Posted in Analytics, content marketing, Content Strategy, CRM, Customer Relationship Marketing, Digital, Marketing, Physician Communications, Strategy | Also tagged , , , , , | Comments closed
Dec17

The Death of the Press Release?

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Did all PR professionals feel a slight shudder of fear upon hearing that Ashley Brown, digital communications and social media lead for The Coca-Cola Company, has vowed to “kill the press release”? I did, but only for a moment. After all, Mr. Brown’s proclamation came during a presentation called “Brand journalism at Coca-Cola: Content, data, […]

Posted in behavior change, content marketing, Healthcare Communications, Marketing, Media Placement, press release, Public Relations, Strategy | Also tagged , , | Comments closed