Tag Archives: content strategy

May9

How to Personalize Non-Personal Promotion—From a Medical Education Perspective

doc conference

By Sean Hartigan and Eileen Gutschmidt When you think of Personal Promotion (PP) and Non-Personal Promotion (NPP), traditional channels likely come to mind such as Reps carrying iPads, online and offline media advertising, and marketing campaigns populated with a mix of branded tactics that can include print, digital, telephony, and convention booth engagement. Medical education, […]

Posted in content marketing, Content Strategy, CRM, Customer Relationship Marketing, Healthcare Communications, Marketing, Medical Education, Multi Channel Marketing, Non-personal Promotion, positioning, Strategy | Also tagged , , , , , , | Comments closed
Jan18

Consumer Electronics Show 2013 (3 of 4): What the Slew of New Tablets and eReaders Means for Pharma

Tablets-and-eReaders

As the Consumer Electronics Show (CES) ramped up, I’d sneak peeks on my iPhone to get the latest news. During the show, I’d read longer articles and reviews on my iPad. At home, I flopped on the couch and immersed myself on the iPad Mini. So, yeah, three things: First, I am an Apple fanboy. […]

Posted in Apps, Consumer Electronics Show, Content Strategy, Digital, Healthcare Communications, Social Media, Technology | Also tagged , , , , , , , , , , , , , | Comments closed
Jun21

Writing For Humans

Writing for Humans Robots (we hope) will never be able to authentically experience human emotional responses to works of art and literary genius. But they can analyze our human processes, responses, and habits to respond to our requests with increasing accuracy. One of the most frequent ways we make these requests is via our daily […]

Posted in Great Ideas, SEO, Technology | Also tagged , , , , , , | Comments closed