Tag Archives: context

Mar11

SXSW 2013: BIG Data and Personal Technology at SXSW

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Big data isn’t new. We’ve been talking about it for years. What’s new is where it’s coming from and what we’re doing with it. When it comes to personal information, the term big data used to be synonymous with Big Brother. Google, DoubleClick, pretty much anything you did online was tracked, categorized, and sold. The […]

Posted in behavior change, Data, Digital, Health & Wellness, Healthcare Communications, Social Media, SXSW Interactive, Technology | Also tagged , , , , , , | Comments closed
Oct18

Analyze This: Boosting Communication Effectiveness With Contextual Segmentation

Segmentation is well understood as a concept but its potential is grossly underutilized, especially in pharma. The data and talent now exist to generate and execute on context-specific segments. Try it and you’ll see a significant boost in your marketing effectiveness. Segmentation, in the context of marketing effectiveness, could be described as the classification of […]

Posted in advertising, Analytics, Branding, Healthcare Communications, Marketing | Also tagged , , , , , , , | Comments closed
Oct16

How Social Media Turned User Experience Upside Down

In the early days of the Internet, the web was essentially a collection of pages connected by links. The Internet user experience was called browsing for a reason: We’d jump from page to page in a haphazard way with little connection between each site. Our selection of where to go might have started with a […]

Posted in Access, Design, Digital, Social Media, Technology | Also tagged , , , , , , , , , | Comments closed