Tag Archives: copywriting

May16

The Challenge of Change–Breaking Out of Your Comfort Zone

POP flyer

J-codes. ICD-9 codes. CPT codes. UB-04 forms. Medicare reimbursement appeals. Care Management Strategy and Solutions. Formulary access. Business case. Value prop. These are just a few of the vocabulary words from a whole new language I’ve been learning—the language of Payer. I’ve spent 20+ years in pharmaceutical advertising—long enough that I truly thought there was […]

Posted in agency life, career decisions, copywriting, Creativity, Healthcare Communications, Learning, Managed Care, Payer Marketing, Personal Reflections, Reimbursement | Also tagged , , | Comments closed
Oct16

The Editor Is Always… Wrong?

Jeff Ryan thumbnail

Everyone who’s handled a routing job has probably seen a bizarre editorial request. Removing the word “the” from a reference, switching the order of the asterisk and the colon, adding a spelling mistake back into the prescribing information. Editorial usually has reasons for these changes—we should, at least! But often the copywriter/art director/account exec who sees […]

Posted in agency life, Editorial, Health & Wellness, Healthcare Communications, Marketing, Personal Reflections | Also tagged , , | Comments closed