Tag Archives: CRM

May29

A Patient is a Virtue

sales reps and docs

In the age of WebMD, Everyday Health, and Facebook, consumers are more informed and involved in their health than ever before.  And with social media infiltrating every aspect of their lives, they are now more vocal than ever.  Patients can – and in most cases are willing to – tell you what you want to […]

Posted in Branding, Creativity, CRM, Data, Efficacy, Great Ideas, Health & Wellness, Healthcare Communications, Learning, Marketing, Pharmaceutical, Strategy | Also tagged , , , | Comments closed
May9

How to Personalize Non-Personal Promotion—From a Medical Education Perspective

doc conference

By Sean Hartigan and Eileen Gutschmidt When you think of Personal Promotion (PP) and Non-Personal Promotion (NPP), traditional channels likely come to mind such as Reps carrying iPads, online and offline media advertising, and marketing campaigns populated with a mix of branded tactics that can include print, digital, telephony, and convention booth engagement. Medical education, […]

Posted in content marketing, Content Strategy, CRM, Customer Relationship Marketing, Healthcare Communications, Marketing, Medical Education, Multi Channel Marketing, Non-personal Promotion, positioning, Strategy | Also tagged , , , , , , | Comments closed
Mar27

What the WWE Taught Me About Persona Development

AngeloCampano_WWE

I grew up watching WWF (now WWE) wrestling. Every Saturday morning I would rush through my morning breakfast with excitement to see all of my larger-than-life heroes. The sights of Hulk Hogan, “Macho Man” Randy Savage, The Ultimate Warrior, and Ricky “The Dragon” Steamboat enthralled me to a point where I was lost in appearance […]

Posted in Analytics, content marketing, Content Strategy, CRM, Customer Relationship Marketing, Digital, Marketing, Physician Communications, Strategy | Also tagged , , , , , | Comments closed