Tag Archives: customer-centric

Nov22

Payer Marketing—What Happened to the Good Old Days?

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Life was easy in the early days of payer marketing: create a formulary kit, negotiate a market share agreement with tier 2 status, and pull it through with some fancy formulary status flashcards. Yes, life was good back then. Did I say formulary kit? Yep, those have changed as well. The executive summary of AMCP’s […]

Posted in Access, advertising, Healthcare Communications, Managed Care, Marketing, Physician Communications, Reimbursement | Also tagged , , , , | Comments closed