Tag Archives: customer relationship marketing

Mar27

What the WWE Taught Me About Persona Development

AngeloCampano_WWE

I grew up watching WWF (now WWE) wrestling. Every Saturday morning I would rush through my morning breakfast with excitement to see all of my larger-than-life heroes. The sights of Hulk Hogan, “Macho Man” Randy Savage, The Ultimate Warrior, and Ricky “The Dragon” Steamboat enthralled me to a point where I was lost in appearance […]

Posted in Analytics, content marketing, Content Strategy, CRM, Customer Relationship Marketing, Digital, Marketing, Physician Communications, Strategy | Also tagged , , , , , | Comments closed
Sep19

Changing Behavior: Driving Brands Through Customer-Centricity

Sean Hartigan Thumbnail

Let’s start with a provocative thought: Brand success really isn’t about the actual brands we serve. It never really has been. Heresy, some will say! But the truth is, brand success is really about the people whose behavior we’re trying to change on behalf of the brand: healthcare providers, patients, caregivers, et al. It’s about […]

Posted in behavior change, Branding, Customer Relationship Marketing, Healthcare Communications, Marketing | Also tagged , , | Comments closed
Jul17

Digital Marketing Is Marketing

Rima thumbnail

As I sit here on the 4th of July, finally getting a chance to relax and look back on the year we’ve had so far, I realize how much has changed in such a short period of time. Almost 7 years ago, I joined our tiny, yet mighty interactive group and have lived through an […]

Posted in agency life, Customer Relationship Marketing, Digital, Healthcare Communications, Marketing | Also tagged , , | Comments closed
May16

The Art of the Acronym: CRM Isn’t Just CRM When It’s MCM

Customer Relationship Marketing, Non-Personal Promotion, and Direct-to-Consumer are all concepts in marketing that aim to create the most important communication with your target. Whether the communication happens on the phone, on the Internet or in the form of direct mail and/or email, the interaction with your target or prospect should be informed by customer intelligence. The […]

Posted in advertising, Analytics, Customer Relationship Marketing, Direct-to-Consumer, Great Ideas, Marketing, Multi Channel Marketing, Non-personal Promotion, Statistics | Also tagged , , , , , , , , , , , | Comments closed