Tag Archives: data access

Oct18

Analyze This: Boosting Communication Effectiveness With Contextual Segmentation

Segmentation is well understood as a concept but its potential is grossly underutilized, especially in pharma. The data and talent now exist to generate and execute on context-specific segments. Try it and you’ll see a significant boost in your marketing effectiveness. Segmentation, in the context of marketing effectiveness, could be described as the classification of […]

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