Tag Archives: data

Oct3

Are Infographics Right for Qualitative Insights?

BI-Blog

Infographics are not doing qualitative research any favors. Good infographics clarify and condense complex information into more easily understandable and digestible visuals—an absolute plus in a culture that wants to utilize big data, but has a short attention span. It’s little wonder why they have become so popular, and why our clients are now asking […]

Posted in Analytics, Data, Design, Digital, Infographics, Statistics, Strategy | Also tagged , , , | Comments closed
Apr3

Benefits of Rich Media

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The digital pharmaceutical advertising market is proving to be a growing and changing market.  Gradually over the past couple of years, more innovative tactics have become more relevant. Rich media is one tactic that has become more widely accepted not only by pharma companies and advertisers, but also by publishers. Some of you may be […]

Posted in advertising, Analytics, Data, Design, Digital, Digital Advertising, Healthcare Communications, Media, rich media, Strategy, Technology | Also tagged , , , | Comments closed
Apr1

Knowledge Management

knowledge is power

Ignoring the fact that Australia is a very long way from the UK and that I have an intense fear of spiders, snakes and sharks, I recently took a trip Down Under.  My Aussie mates (actually mostly British ex-pats but all of whom have developed that distinct accent of turning every statement into a question) […]

Posted in Data, Efficacy, Healthcare Communications, knowledge management, Learning | Also tagged , , | Comments closed
Mar21

The Future of Wearables at SXSW 2014

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As you might have imagined, the conversation around wearables was booming at SXSW this year.  But they weren’t talking about FitBit or Fuelband as you might expect.  They were talking about what comes next, after we’ve quantified our surface vitals. “I got bored with how many steps I walked every day and quickly got used to […]

Posted in behavior change, Data, Digital, Healthcare Communications, SXSW, Wearable Health Technology | Also tagged , , , , | Comments closed
Feb28

How Can Self-monitoring Best Support Behaviour Change?

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Some of today’s biggest public health challenges, such as obesity and  heart disease, can be linked to personal lifestyle decisions. Governments have tried tackling these issues with smoking bans and taxes on high-fat foods, with moderate success. However, personal health behaviour change is needed to make a significant, lasting impact. Can self-monitoring of health information […]

Posted in adherence, Apps, behavior change, Data, Digital, Health & Wellness, Healthcare Communications, Patient Communications, Self-monitoring, Technology, Wearable Health Technology | Also tagged , , , , , , | Comments closed
Feb21

Choosing Your Road—Transitioning From Bench Science to Specialty Healthcare Communications

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    Two roads diverged in a wood, and I, I took the one less traveled by…  – Robert Frost A common question floating around the brains of many researchers is, “Where do I see myself in the future?” It was one that I faced many times throughout my scientific training. The well-travelled path of […]

Posted in advertising, Healthcare Communications, Marketing, Research, Science | Also tagged , , , , , | Comments closed
May28

How to Sip From an Information Fire Hose: Taking Stock of the Therapeutic Marketplace

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In an effort to describe the intellectual environment at the Massachusetts Institute of Technology (MIT), former MIT President Jerome Wiesner once remarked that “getting an education at MIT is like taking a sip from a fire hose.” For those of us working in the field of medicine, this perspective is far from a pithy witticism. […]

Posted in Clients, Content Strategy, Data, Medical Education, Strategy | Also tagged , , , | Comments closed
May24

Engaging HCPs via Doximity: the LinkedIn for Medical Professionals

doximity

It should come as no surprise that colleagues are the top source of medical information for practicing physicians—trusted above all other sources. Considering the influence of colleagues in the physical realm, cyber communities are quickly rising as one of the prominent go-to sources for all things professional. Stated simply, online social networking expands a physician’s […]

Posted in Data, Digital, Healthcare Communications, Marketing, Media, Networking, Physician Communications, Social Media | Also tagged , , , , | Comments closed
Apr18

Sharpening Up the Industry’s Smartest Teams

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Ogilvy CommonHealth Worldwide (OCHWW) purchases a unique and expansive range of syndicated research, currently providing access to over 30 different sources. In January, the management, oversight and strategic deployment of these properties were aggregated within the Global Business Intelligence and Integration (GBII) Skill Center led by industry veteran David Chapman. The GBII Skill Center is […]

Posted in Branding, Data, Healthcare Communications, Planning, Research, Strategy | Also tagged , , , , , , | Comments closed
Apr9

Painting by Numbers: Using Enterprise-wide Analytics to Guide Marketing Strategy

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Today, analytics is playing an ever-expanding role in developing marketing strategy as clients have become aware of the importance of data in guiding campaign decisions. Like the Paint by Numbers crafts of our childhood, marketers can use stats and data points to guide the creative marketing process, resulting in a more predictable end-product. However, according […]

Posted in Analytics, Clients, Data, Healthcare Communications, Planning, Statistics, Strategy | Also tagged , , , , , , | Comments closed