Tag Archives: design

Jun26

When Designing for the Web, Less Is More

As a user experience professional, I am puzzled when I hear people say that web users want choice, or that the more options a web design gives people the better.  On first glance this might seem like an obvious and intelligent approach. Why wouldn’t people want more choice, especially in situations where there are many […]

Posted in Design, Direct-to-Consumer, Healthcare Communications, Marketing, Patient Communications, Technology | Also tagged , , | Comments closed
Mar6

Let’s Get Emotional in Pharma

After 25 years in pharmaceutical advertising, I am perplexed by how limited our industry efforts to “get emotional” with our healthcare audiences has been. Science confirms (and other industries have put it into practice successfully) that most of the decisions we make are based on an emotional response. This is also true for brand selection. […]

Posted in Branding, Patient Communications | Also tagged , , , , , , , | Comments closed
Feb17

The Constantly Evolving Web: Keep Up with It!

Megamenu for the Target.com Website

The Internet is in constant flux. The ways that people access, discover, and interact with content has evolved dramatically in the past few years. That means your brand website must also grow and change to reflect these new interactive paradigms. Today I want to attract your attention to one interesting change in how content is […]

Posted in Creativity, Technology | Also tagged , , , , | Comments closed