Tag Archives: digital

Sep11

Are Apple’s new offerings really ready for healthcare?

RPBLOG

Apple fans were waiting with bated breath for this week. And in usual Apple style, the company did not disappoint the vast numbers of people who eagerly sat through a staged presentation of the new products Apple will be foisting upon us in the next six months. The new iPhone 6 is a sleeker, stylish […]

Posted in Apps, Design, Digital, Healthcare Communications, Technology, Wearable Health Technology | Also tagged , , , , , | Comments closed
Sep3

Print is Dead.

PrintDeadImage

I have spent a better part of my career dedicated to print production, and I hear this phrase all of the time. I love print, and on the rare occasion that I receive a piece that was traditionally printed, I want to feel the surface textures, smell the fresh ink, and I want to appreciate […]

Posted in Blogging, Culture, Digital, Media, Technology | Also tagged , | Comments closed
Jul9

Is Print Dead?

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A lot has changed in print production since I entered advertising in 1987. Back in the day, printing was a form of art. A good printer was worth his or her weight in gold. But how times have changed! Especially within the last four to five years. Art has taken a back seat, and it […]

Posted in advertising, content marketing, Customer Relationship Marketing, Digital, Digital Advertising, Direct-to-Consumer, Media, Personal Reflections, Social Media, Technology | Also tagged , , , , , , | Comments closed
Jun26

Brain Candy: Byte-sized Creative Inspiration for Digital Minds—1st Edition

GKblog

What I love about being an advertising creative is the eternal search for creative stimulus. Always on the search for something that turns your mind on, makes you “think different” and gets you excited to show your co-workers like it was a grade school show-and-tell. But it’s this stimulus, or this search for stimulus, that […]

Posted in advertising, Branding, Creativity, Culture, Digital, Digital Advertising, Humor, Media, Video | Also tagged , , , , | Comments closed
Apr15

Mindfulness: An Age-Old Concept in a Bright, Shiny New World

yoga office

If you asked others to define mindfulness, you’d likely hear a variety of responses, the most common of which might be relating the term to a Buddhist concept. Mindfulness indeed originated thousands of years ago, and for those who conceptualize it this way, a quote from the well-known author Thich Nhat Hanh illustrates the point […]

Posted in agency life, behavior change, Creativity, Health & Wellness, Mental Health, Personal Reflections | Also tagged , , , | Comments closed
Mar25

SXSW 2014: True Potential of Social Media in Healthcare Is Still Ahead of Us

sxsw logo

Over a single-week period, SXSW Interactive hosts hundreds of presentations and panels. What was interesting to note this year, compared to the last few, is that a large percentage of healthcare discussions were now hosted on the stages of the two main convention centers, alongside all major celebrity keynotes. Among many trends and ideas that […]

Posted in Apps, Data, Digital, Healthcare Communications, Physician Communications, Social Media, SXSW, SXSW Interactive, Technology | Also tagged , , , , , , , , | Comments closed
Jan10

Flexing Our Creative Muscles

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It takes lots of hard work and dedication to achieve your goals for a healthier lifestyle. It focuses on nutrition, physical activity and resiliency, and is individualized to your specific needs. Running the Ogilvy CommonHealth Imaging department is comparable to this in many ways, as I apply the same approach in servicing all Art and […]

Posted in agency life, Art, behavior change, Creativity, Culture, Design, Digital, Health & Wellness | Also tagged , , , , , , | Comments closed
Sep17

Blended Learning in Medical Education: Five Top Tips

Leigh van Wyk thumbnail

As we move into an age where “digital by default” becomes the maxim we live and work by, how do we ensure that we continue to deliver successful medical education programmes that not only meet the business needs of our clients but also the learning needs of the end-user? The digital age is bringing about […]

Posted in Clients, Digital, Healthcare Communications, Learning, Medical Education | Also tagged , , | Comments closed
Aug22

Help Give Digital Healthcare a Voice @ SXSW

SXSW_Logo_2013_BlackBG_CS

The South by Southwest (SXSW) Interactive festival held every March in Austin has earned itself the reputation as a breeding ground for new ideas and technologies.  It is the biggest festival of its kind in the world focusing on emerging technologies. In keeping with Ogilvy CommonHealth World Wide’s ongoing drive to focus on and advocate […]

Posted in Advocacy, Digital, Healthcare Communications, SXSW Interactive | Also tagged , , | Comments closed
May14

Is There Good Karma in Advertising?

buddha

So much of what we do throughout our careers is interesting…but is it inspiring? Well, we found out recently when the knowledge and information we’ve been exposed to through client work helped me and my wife conceive of and create something entirely new and unexpected. Using the skills we’ve honed while working at ad agencies, […]

Posted in advertising, Apps, behavior change, Creativity, Design, Great Ideas, Healthcare Communications, Marketing, Social Media | Also tagged , , , , | Comments closed