Tag Archives: direct to consumer

Apr10

The Cycle of DTC

bluesky

The history of DTC advertising (and by that I mean all consumer/patient outreach, not just TV), has seen a number of highs and lows over the years. When campaigns first launched in the late ’90s and early 2000s, we watched as pharma marketers and their agencies worked to create brands out of medicines that, quite […]

Posted in advertising, Creativity, Direct-to-Consumer, Healthcare Communications, Media, Personal Reflections | Also tagged , , , | Comments closed
May16

The Art of the Acronym: CRM Isn’t Just CRM When It’s MCM

Customer Relationship Marketing, Non-Personal Promotion, and Direct-to-Consumer are all concepts in marketing that aim to create the most important communication with your target. Whether the communication happens on the phone, on the Internet or in the form of direct mail and/or email, the interaction with your target or prospect should be informed by customer intelligence. The […]

Posted in advertising, Analytics, Customer Relationship Marketing, Direct-to-Consumer, Great Ideas, Marketing, Multi Channel Marketing, Non-personal Promotion, Statistics | Also tagged , , , , , , , , , , , | Comments closed