Tag Archives: disease

May10

When Marketing is a Higher Calling

care

I am not involved in marketing religious products, and trust me when I say that there is no divine intervention lending a hand as I write this. Instead, my higher calling is to market therapies and diagnostics in cancer, HIV and other difficult-to-treat disease states. What drives a desire to market drugs in these disease […]

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Mar20

Just Act Like a Kindergartener

Recently, I attended two 4-hour, cross-discipline, cross-agency (WPP, of course) integration meetings—and the amazing thing about these meetings was that all participants left feeling invigorated and actually craving more. What were originally intended to be quarterly meetings have now turned into monthly meetings with everyone jazzed about going. (And we all know that with all […]

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