Tag Archives: DTC


The Cycle of DTC


The history of DTC advertising (and by that I mean all consumer/patient outreach, not just TV), has seen a number of highs and lows over the years. When campaigns first launched in the late ’90s and early 2000s, we watched as pharma marketers and their agencies worked to create brands out of medicines that, quite […]

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Introducing Once-Monthly Tournamax?

Basketball Person

So, like most of us, my experience spans multiple therapeutic areas. I’ve worked in the field of Rheumatology. Created campaigns in Oncology. Produced TV spots, print ads and RM programs in Pulmonology, Gastroenterology and Dermatology. But I’ve been thinking over the last few weeks, what if our industry expanded to yet another fast-growing scientific field […]

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