Tag Archives: effective communications


The Key to Effective “Salesmanship in Print”

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I had occasion to be standing on a gas line in the aftermath of last year’s hurricane—red plastic can in hand. Waiting in front of me was a pharmaceuticals sales rep. Clearly, we had at least a half-hour before reaching a pump to get our allotted five gallons. Our conversation initially focused on obligatory topics: […]

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Let’s Practice What We Preach

One of the first principles of developing an effective communications strategy is the discovery or listening exercise. We conduct in-depth research and social media monitoring over a period of weeks or even months, in order to find out what our target audience thinks, how they express themselves, who they are influenced by. We perform qualitative […]

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