Tag Archives: efficacy

Apr4

Positioning: Impossible!

Circle in Square

For most of us, working in pharmaceutical marketing is a joy. We are challenged to use our brains daily and we find the marriage of science and creativity a fulfilling career path. But there are at least two aspects of mainstream advertising where I become jealous of our consumer packaged goods brethren: 1) when they […]

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Jun5

Is it time to be more balanced about fair balance?

A recent New York Times editorial asserts that the PDUFA act, which allows the FDA to collect industry-paid user fees to expedite the drug-approval process, has resulted in a “cozy” fiscal relationship that may undermine objectivity and weaken the FDA’s resolve to put public safety first. There is no arguing that the safety of drugs […]

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