Tag Archives: electronic health records

Feb12

So What’s Your EHR Strategy?

EMR Blog Image2

As pharmaceutical marketers, we no longer live in a world of traditional marketing where we can cast a wide net and hope we’re engaging with the right customers. We need to move communications to where our physicians are. Additionally, pharmaceutical companies have shifted away from traditional face-to-face tactics to more digital interactions, spending 25% of […]

Posted in behavior change, Data, Design, Digital, Health & Wellness, Healthcare Communications, Physician Communications, Research, Strategy, Technology | Tagged | Comments closed
Aug29

Communicating Value in Our Changing Healthcare System

Recently, the Supreme Court of the United States issued a 5-4 ruling essentially upholding the entirety of the 2010 Affordable Care Act (ACA). Many Americans, including the millions working in the healthcare industry, have questions about what the SCOTUS decision means. As many of the provisions of the law come on-line in 2014, the full […]

Posted in Access, behavior change, Efficacy, Healthcare Communications, Patient Communications, Physician Communications, Reimbursement, Strategy | Also tagged , , , , , , , , , | Comments closed
Aug14

Mobile Health—Three Technology Challenges

Do you have an iPhone? Great, me too. Now, on the count of three, we’ll both drop our iPhones into a pail of water. Ready? One, two… Wait, what’s the hesitation? I don’t see you taking the plunge with me. And this underscores one of the big problems with our inevitable future with electronic health […]

Posted in adherence, Apps, Branding, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Multi Channel Marketing, Patient Communications, Physician Communications, Technology | Also tagged , , , , , , , , , | Comments closed