Tag Archives: engagement

Aug21

Helping Clients Navigate Compliant Communications for FDA-regulated Products

Helping Clients Navigate Compliant Communications for FDA-regulated Products IMAGE_ED

Ogilvy CommonHealth’s director of engagement strategy, Brandie Linfante, breaks down the most recent changes to Google’s paid search engine advertising policies and what this means for healthcare marketers.

Posted in advertising, Analytics, Apps, Brand Awareness, Branding, Clients, Content Strategy, Design, Digital, Digital Advertising, Health & Wellness, Healthcare Communications, Patient Communications, Physician Communications, SEO, Statistics, Strategy, Technology, Uncategorized | Tagged | Comments closed
Jun12

Interactivity—The Obvious Secret to Social Media

Social Media

I guess it’s a new world order.  Control has been replaced with influence.  And the tremendous exchange of everything from financial information to a simple “like” on Facebook has made interactivity the word of the future.  Interactions have now become a currency where brands and individuals seek out a level of validation—and power.  And in […]

Posted in Healthcare Communications, Networking, Social Media | Also tagged , , , | Comments closed
Nov8

Getting to Know Patient Bloggers

How can we engage with online health activists and patient bloggers? This is a question our pharma clients are asking more and more frequently. But maybe the first question we should all be asking is: Do online health activists and bloggers want to engage with pharma? Increasingly the answer is yes, but there are a […]

Posted in Digital, Education, Healthcare Communications, Marketing, Patient Communications, Social Media | Also tagged , , , | Comments closed