Tag Archives: facebook

Dec3

Stories to Tell: Facebook for Health Care Brands

Stories to Tell Facebook for Health Care Brands BLOG Image2

We all know Facebook is a powerful storytelling platform for brands. But in health care, FDA regulation and privacy rules often leave us watching our counterparts in consumer marketing with jealousy. A recent example of our work with Hackensack University Medical Center demonstrates not only that health care brands can carry out effective content strategies […]

Posted in Apps, Brand Awareness, Branding, Culture, Digital, Healthcare Communications, Social Media, Strategy | Tagged | Comments closed
May14

Social Media for Pharma?

stethoscope social media

Have you been looking for a way for your brand to engage in social media? Are you unsure of what the draft FDA guidance on social media means? Looking for some tips to help get you started? If so, you’re in the right place. Social media has been an integral part of the digital marketer’s […]

Posted in Branding, Content Strategy, Digital, Healthcare Communications, Media, Pharmaceutical, Social Media, Strategy, Technology | Also tagged , , , , | Comments closed
Aug21

When Did Social Media Become Social Obligation?

As a writer at Ogilvy CommonHealth Medical Marketing, part of my job is to understand the usefulness of social media as part of the marketing process. Because my interest is keen, I like to consider all aspects of the platform, whether negative or positive. One aspect of social media that fascinates me is whether what […]

Posted in advertising, Creativity, Marketing, Social Media, Technology | Also tagged , , , , , , , , , , , | Comments closed
Jul12

Mum, Dad, Reading Glasses, Arthritis and…iPhones?

“Pass me my reading glasses, will you? I can’t see the screen.” For those of us working in the healthcare communications industry, words like apps, social media, digital, mhealth and self-management are part of everyday life. But what words make up the everyday life of our parents and grandparents? Well I don’t know about you, […]

Posted in advertising, Education, Efficacy, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Patient Communications, Social Media, Strategy, Technology | Also tagged , , , , , , , , , , , | Comments closed