Tag Archives: FDA

Jul2

FDA Social Media Draft Guidance Released June 2014

fda

Leading up to its final guidance to be released in July 2014, the FDA has released draft guidance on how pharmaceutical companies and medical device manufacturers should interact with social media platforms with regard to fair balance and brand messaging. The first part of the recently released recommendations is focused on how companies post advertising […]

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May14

Social Media for Pharma?

stethoscope social media

Have you been looking for a way for your brand to engage in social media? Are you unsure of what the draft FDA guidance on social media means? Looking for some tips to help get you started? If so, you’re in the right place. Social media has been an integral part of the digital marketer’s […]

Posted in Branding, Content Strategy, Digital, Healthcare Communications, Media, Pharmaceutical, Social Media, Strategy, Technology | Also tagged , , , , | Comments closed
Jul24

5 Outrageous Claims from Pharmaceutical Advertising

Nancy thumbnail

Does the public actually believe the pharmaceutical ads they see on TV? Will a doctor change a treatment plan based on a new popular drug advertised on TV that everyone is talking about? According to a 2004 FDA survey, the answer is yes. Doctors feel pressure from their patients to prescribe a brand name drug […]

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Mar28

What Health Marketers Need to Know About Google’s Knowledge Graph

Tiger_AD

Do you know Tiger Woods’ real first name? It’s Eldrick. How about his middle name? No, it’s not Serial Philanderer, it’s Tont. As a weekend hacker and golf enthusiast, I knew about Eldrick, but I had never heard Tont before. I came across this little nugget when I did a Google search on “Tiger Woods.” […]

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Jun5

Is it time to be more balanced about fair balance?

A recent New York Times editorial asserts that the PDUFA act, which allows the FDA to collect industry-paid user fees to expedite the drug-approval process, has resulted in a “cozy” fiscal relationship that may undermine objectivity and weaken the FDA’s resolve to put public safety first. There is no arguing that the safety of drugs […]

Posted in advertising, Clients, Fair Balance, Health & Wellness, Healthcare Communications, Patient Communications | Also tagged , , , , , | Comments closed