Tag Archives: formularies

Aug2

Still Crazy After All These Years

I bought a car once because I liked the TV commercial. And I didn’t even like the car. Crazy, huh? It was those TV spots with the Crocodile Dundee guy, Paul Hogan, that made me yearn to take the wheel of the then brand new Subaru Forester. The spots had him teaming up Indiana Jones-style […]

Posted in Access, advertising, agency life, Branding, Clients, Creativity, Great Ideas, Healthcare Communications, Managed Care, Marketing | Also tagged , , , , , | Comments closed
Jul31

Affordability of Medicines—the New Kid on the Block

You know the feeling: you pop into the shop and see something you want to buy, but times are tight and you simply can’t afford it. You want the best, but you feel compelled to consider all your spending priorities and choose to go for the less expensive brand—it’s a question of affordability. In today’s […]

Posted in Access, adherence, Clients, clinical trials, Efficacy, Health & Wellness, Healthcare Communications, Managed Care, Marketing, medical affairs, Reimbursement | Also tagged , , , , , , , | Comments closed
Jul5

Will Health Plans Of The Future Take Care Of Widows And Orphans?

“Widows and orphans” is a long-established phrase that connotes one of the neediest segments of societies. Throughout time, communities have been asked (or commanded, as in the Bible) to support them in some way. One modern-day version of this support takes the form of estate planning. In the 20th century, stocks that provided a relatively […]

Posted in Access, Analytics, Clients, Customer Relationship Marketing, Global Marketing, Health & Wellness, Healthcare Communications, Managed Care, Marketing, Patient Communications, Physician Communications, Research, Statistics, Strategy, Technology | Also tagged , , , , , , , , , , , , , , , | Comments closed