Tag Archives: generics

Mar6

The Power of Payer: Prescribe All You Want…We Can Block You!

6808124

Remember the Doritos slogan, “Crunch all you want, we’ll make more!”? What a mantra, supply and demand. So simple. So obvious. Sure, prescriber demand plays a role in how available some drugs are, but at the end of the day health plans and formulary P&T committees within hospitals and large practices make category decisions that […]

Posted in Access, Branding, Clients, Healthcare Communications, Managed Care, Marketing, Reimbursement | Also tagged , , , , , | Comments closed
Mar1

Apples and Oranges?

Biosimilars: The Sophistication of Generics Biologics—therapeutics derived from living cells—remain complex to produce…and reproduce.  Due to the molecular and structural complexity of large (relatively speaking) biologic proteins, a generic biologic equivalent can only be made “similar,” not identical, to the original, hence the industry term “biosimilar”—this is unlike small-molecule drugs, whose chemical structures can be […]

Posted in Efficacy, Technology | Also tagged , , | Comments closed