Tag Archives: HCP's


Let the Sunshine (Act) In


For many of us in the healthcare industry, the advent of the Physician Payment Sunshine Act has loomed large and ominous. The mere mention conjures up visions of significant changes in the way we work with healthcare providers (HCPs), in addition to endless data collection and reporting. On March 31, 2014, healthcare manufacturers are required […]

Posted in Affordable Care Act, Clients, Ethics, Healthcare Communications, medical affairs, Medical Education, Research, Science, scientific publication, Sunshine Act | Also tagged , , , , | Comments closed

High Hopes for Better Banners

Banners have appeared in the same size and location on websites for many years. Over time, people have become trained to subconsciously block them out. This is known as banner blindness or burnout. Earlier this year, the┬áInteractive Advertising Bureau (IAB) rolled out new ad units aimed at revitalizing the digital marketplace.┬áIn February, they debuted their […]

Posted in advertising, Design, Digital, Healthcare Communications, Marketing, Media Placement | Also tagged , , , , , , , | Comments closed