Tag Archives: health and wellness

Apr15

Mindfulness: An Age-Old Concept in a Bright, Shiny New World

yoga office

If you asked others to define mindfulness, you’d likely hear a variety of responses, the most common of which might be relating the term to a Buddhist concept. Mindfulness indeed originated thousands of years ago, and for those who conceptualize it this way, a quote from the well-known author Thich Nhat Hanh illustrates the point […]

Posted in agency life, behavior change, Creativity, Health & Wellness, Mental Health, Personal Reflections | Also tagged , , , | Comments closed
Sep13

What Happens When a Consumer Becomes a Patient?

It happens to all of us, sooner or later. Whether it’s a health concern your doctor brings up during a routine office visit. Or you ask your doctor about a medicine you saw advertised on TV, online, in a brochure in the waiting room, or something health-related a friend or family member told you. At […]

Posted in behavior change, Education, Health & Wellness, Healthcare Communications, Learning, Marketing, Patient Communications | Also tagged , , , , | Comments closed
Jun19

Time To Get Serious About Gaming

It’s game time We live in a world that has incredible medicines, highly trained medical staff and easy access to masses of medical information. In addition, pharmaceutical companies and other organizations strive relentlessly to increase disease and product awareness. Yet people are still ignorant about their health, and the healthcare industry struggles to drive significant […]

Posted in advertising, Creativity, Direct-to-Consumer, Education, Health & Wellness, Healthcare Communications, Marketing, Patient Communications, Physician Communications, Social Media, Technology | Also tagged , , , , , , | Comments closed
Apr17

Can a Brand Be Part of a Consumer’s Overall Plan for Wellness?

Many brands today are discovering the benefits of marketing on a health and wellness platform where appropriate. General Mills’ entire line of cereals touts “whole grain.”  Tropicana orange juice has product SKUs for “healthy hearts” along with vitamin D, calcium, antioxidants and healthy kids. Even Jeep is encouraging its potential buyers to find the freedom […]

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