Tag Archives: health messages

May30

The Parent Factor—How to be a Good Daughter and Pharma Marketer

Patient Doctor Thumbnail

When my mother was recently diagnosed with COPD, I thought I could help her. We had worked on the gold-standard treatment for a decade, knew the data, the leading clinicians in the field and the course of the disease. However, knowing the answers is one thing, effectively communicating them to a parent is quite another. […]

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