Tag Archives: health plans

Mar6

The Power of Payer: Prescribe All You Want…We Can Block You!

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Remember the Doritos slogan, “Crunch all you want, we’ll make more!”? What a mantra, supply and demand. So simple. So obvious. Sure, prescriber demand plays a role in how available some drugs are, but at the end of the day health plans and formulary P&T committees within hospitals and large practices make category decisions that […]

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May8

Is It “Health Insurance,” or Merely Prepaid Health Care?

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The Affordable Care Act’s (ACA) goal is to provide health insurance coverage to those without it now, and it uses 2 main mechanisms to do so. It penalizes individuals without insurance, thereby encouraging them to sign up for health insurance. (In order to support this effort, the law creates state insurance exchanges to offer health […]

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Jul5

Will Health Plans Of The Future Take Care Of Widows And Orphans?

“Widows and orphans” is a long-established phrase that connotes one of the neediest segments of societies. Throughout time, communities have been asked (or commanded, as in the Bible) to support them in some way. One modern-day version of this support takes the form of estate planning. In the 20th century, stocks that provided a relatively […]

Posted in Access, Analytics, Clients, Customer Relationship Marketing, Global Marketing, Health & Wellness, Healthcare Communications, Managed Care, Marketing, Patient Communications, Physician Communications, Research, Statistics, Strategy, Technology | Also tagged , , , , , , , , , , , , , , , | Comments closed