Tag Archives: health

Jul16

“It’s not a tumor!” Cyberchondria and the Diagnoses That Spawn From It

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It’s 7 am; I’ve just awoken. My eyes are adjusting and I’m sprawled in my bed. My mind is not coordinated enough to move my body. Man, I am exhausted, I think. How is it only Thursday? My head kinda hurts. Good God I have to pee. I could probably snooze for like fifteen more […]

Posted in behavior change, Digital, Health & Wellness, Healthcare Communications, Medical Education, Medicine, Patient Communications, Self-monitoring, Technology | Also tagged , , , , | Comments closed
Mar11

SXSW 2014: Technology and Health

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In Part 1 of his SXSW blog series, Robert Egert recaps some of the SXSW themes that are transforming the way the world looks at healthcare. Massive—that’s the first thing you need to understand about the SXSW experience. At any given time, there are 30 to 50 events to choose from taking place in multiple […]

Posted in clinical trials, Data, Health & Wellness, Healthcare Communications, Pharmaceutical, Science, SXSW | Also tagged , , , , , | Comments closed
Feb7

The Age of Wearable Health Technology Is Upon Us

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It used to be that technology that conforms to the human body and seamlessly integrates into your environment was stuff of science fiction movies. But if we’ve learned anything over the past 10 years, we know that science fiction is rapidly become science-fact. If you wanted to see what the near future held, all you […]

Posted in adherence, Apps, behavior change, Consumer Electronics Show, Health & Wellness, Technology, Uncategorized, Wearable Health Technology | Also tagged , , , , , | Comments closed
Jan11

A New Year’s Resolution That May Add Weight—To Your Brain

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In 2012, I added running to my fitness routine. In addition to training a few times a week, I actually ran in eight 5K races and often finished ahead of people half my age, though I had to spike their water to do so. I took up running because, while I am interested in the […]

Posted in agency life, behavior change, Health & Wellness, Healthcare Communications | Also tagged , , , , , , | Comments closed
Aug30

A Common Goal for Clinical Trial Participants

The Olympics opening and closing ceremonies allowed us to reflect upon and appreciate the diverse world we live in. Watching the procession of athletes was proof to us all that Olympians come from all corners of the world, in very many different shapes and sizes! The same can also be said for clinical trial participants. […]

Posted in Access, clinical trials, Healthcare Communications, Patient Communications, Patient Recruitment | Also tagged , , , , , , , | Comments closed
Aug14

Mobile Health—Three Technology Challenges

Do you have an iPhone? Great, me too. Now, on the count of three, we’ll both drop our iPhones into a pail of water. Ready? One, two… Wait, what’s the hesitation? I don’t see you taking the plunge with me. And this underscores one of the big problems with our inevitable future with electronic health […]

Posted in adherence, Apps, Branding, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Multi Channel Marketing, Patient Communications, Physician Communications, Technology | Also tagged , , , , , , , , , | Comments closed
Jul12

Mum, Dad, Reading Glasses, Arthritis and…iPhones?

“Pass me my reading glasses, will you? I can’t see the screen.” For those of us working in the healthcare communications industry, words like apps, social media, digital, mhealth and self-management are part of everyday life. But what words make up the everyday life of our parents and grandparents? Well I don’t know about you, […]

Posted in advertising, Education, Efficacy, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Patient Communications, Social Media, Strategy, Technology | Also tagged , , , , , , , , , , , | Comments closed
Apr17

Can a Brand Be Part of a Consumer’s Overall Plan for Wellness?

Many brands today are discovering the benefits of marketing on a health and wellness platform where appropriate. General Mills’ entire line of cereals touts “whole grain.”  Tropicana orange juice has product SKUs for “healthy hearts” along with vitamin D, calcium, antioxidants and healthy kids. Even Jeep is encouraging its potential buyers to find the freedom […]

Posted in Branding, Health & Wellness, Marketing | Also tagged , , , , , , , , , , , , , | Comments closed
Apr5

Ogilvy Healthworld Idea Shop: Bringing Limitless Creativity to Healthcare Communications

Last year, I participated in an Idea Shop hosted by Ogilvy & Mather UK. Idea Shop is a “pop-up agency” with volunteers from Ogilvy & Mather UK giving their own time to come and offer free marketing ideas to small local businesses, charities, entrepreneurs and community projects. I spent a day at the pop-up shop […]

Posted in Branding, Creativity, Great Ideas, Healthcare Communications, Idea Shop, Marketing, Networking, Social Media, Strategy, Technology | Also tagged , , , , , , , , , , , , , , , , , , , | Comments closed