Tag Archives: healthcare communications

Jul23

Curiosity Taught the Cat

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“An endless trail of ideas floats in the ether. You will only see them if you are curious.” I read this in The Eternal Pursuit of Unhappiness book all Ogilvy employees know and love. It got me thinking about curiosity—one of David Ogilvy’s eight habits. Is curiosity an important skill to have in the healthcare […]

Posted in agency life, behavior change, Blogging, Culture, Education, Healthcare Communications, Work-life | Also tagged , , , , | Comments closed
Jul16

“It’s not a tumor!” Cyberchondria and the Diagnoses That Spawn From It

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It’s 7 am; I’ve just awoken. My eyes are adjusting and I’m sprawled in my bed. My mind is not coordinated enough to move my body. Man, I am exhausted, I think. How is it only Thursday? My head kinda hurts. Good God I have to pee. I could probably snooze for like fifteen more […]

Posted in behavior change, Digital, Health & Wellness, Healthcare Communications, Medical Education, Medicine, Patient Communications, Self-monitoring, Technology | Also tagged , , , , | Comments closed
Jul2

FDA Social Media Draft Guidance Released June 2014

fda

Leading up to its final guidance to be released in July 2014, the FDA has released draft guidance on how pharmaceutical companies and medical device manufacturers should interact with social media platforms with regard to fair balance and brand messaging. The first part of the recently released recommendations is focused on how companies post advertising […]

Posted in advertising, content marketing, Digital Advertising, Health & Wellness, Healthcare Communications, Marketing, Social Media, Technology | Also tagged , , , | Comments closed
Jun18

The Movement Toward “Pill Plus”

extramile

Historically, the relationship between manufacturers and payers has been transactional in nature. Payers needed to work with many manufacturers to meet financial objectives. With markets like hypertension and cholesterol at their prime and filled with branded agents, contracts benefiting both parties were the No. 1 priority. The majority of the discussions were branded, and there […]

Posted in Brand Awareness, Customer Relationship Marketing, Healthcare Communications, Learning, Patient Communications, Personal Reflections, Pharmaceutical | Also tagged , , , , | Comments closed
Jun18

How To Milk a Horse

milk

It’s not very often I find myself marveling at a brand’s attempt to “co-opt” an opportunity or marketing “tie-in” to generate awareness and grow their brand. But I’ve really got to give it to GSK and their brilliant tie-in to California Chrome and the Belmont Stakes. They did not horse around and brilliantly seized the […]

Posted in advertising, Brand Awareness, Branding, Marketing, Partnerships, Personal Reflections, Public Relations | Also tagged , , , | Comments closed
Jun4

The Future of Journalism

reporter with cam

Watching the BBC news the other night, my partner Ben turned to me and asked, “What’s wrong with that reporter’s eyes? It looks like he’s checking himself out in a mirror somewhere.” He was right, the reporter was checking himself out, but it wasn’t in a mirror – he was looking at himself in the […]

Posted in Blogging, Digital, Healthcare Communications, Media, Public Relations, Social Media, Strategy, Technology, Video | Also tagged , , , , | Comments closed
May20

Bringing Sexy Back…to Science

disease management

Thank God for The Big Bang Theory. They’ve made it cool to be a nerd again. While traditional brand attributes (efficacy, safety, dosing, etc) will always be of key importance, the last few years have seen a renaissance of scientific enlightenment as physicians across disciplines take a closer look at not only how well a […]

Posted in behavior change, Content Strategy, copywriting, Creativity, Data, Efficacy, Healthcare Communications, Learning, Marketing, Medicine, Pharmaceutical, Physician Communications, positioning, Science, Strategy | Also tagged , , , , | Comments closed
May16

The Challenge of Change–Breaking Out of Your Comfort Zone

POP flyer

J-codes. ICD-9 codes. CPT codes. UB-04 forms. Medicare reimbursement appeals. Care Management Strategy and Solutions. Formulary access. Business case. Value prop. These are just a few of the vocabulary words from a whole new language I’ve been learning—the language of Payer. I’ve spent 20+ years in pharmaceutical advertising—long enough that I truly thought there was […]

Posted in agency life, career decisions, copywriting, Creativity, Healthcare Communications, Learning, Managed Care, Payer Marketing, Personal Reflections, Reimbursement | Also tagged , , | Comments closed
May1

Oncologists to Initiate Discussion Around Value

money stethoscope

Earlier this month a new initiative was announced to encourage oncologists to discuss the price and relative value of cancer medicines with their patients. No, this was not driven by executive fiat as part of the ACA, nor is it the brainchild of an insurance carrier. Instead, it comes from the American Society of Clinical […]

Posted in Data, Healthcare Communications, Medicine, Pharmaceutical, positioning, Research, Statistics | Also tagged , , , , , | Comments closed
Apr29

Are Banner Ads Banner Advertising?

doc writing

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker[1] John Wanamaker was a successful U.S. Postmaster General, as well as an effective merchant who owned many retail stores throughout the late 1800s and early 1900s. Wanamaker died in 1922, over 90 years ago.[2] The […]

Posted in advertising, Analytics, Data, Digital, Healthcare Communications, Media, Media Placement, Statistics | Also tagged , , , | Comments closed