Tag Archives: healthcare marketing

Mar20

The Best of SXSW 2014

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I could give you a top 10 list or a top 5 list of what was best at SXSW. That would be great if I were trying to convince you of why attending SXSW is an amazing learning experience. However, what I’d like to provide is the best single thing I learned, and get into […]

Posted in Digital, Healthcare Communications, Media, Physician Communications, SXSW, Technology | Also tagged , , , , | Comments closed
Jun27

Is it possible to get thousands of social media fans in healthcare?

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Consumer Product and Service Communication has taken a Copernican turn since social media appeared. Content generated by users has led to a level of dynamization almost unthinkable a few years ago. Social networks have revitalized many withered sectors such as fashion and music which had been facing the new era with a certain amount of fright. […]

Posted in Health & Wellness, Healthcare Communications, Marketing, Networking, Social Media | Also tagged , | Comments closed
Feb20

Jump Into the Petri Dish

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What’s the proper armamentarium when it comes to healthcare marketing and digital? Innovation reports? Transmedia projections? Paradigm framework event horizons? Phased plasma rifles in the 40-watt range? All may play a role. But I put forward that the most important tool is a firm belief in a simple axiom: “You don’t know what you don’t […]

Posted in advertising, Digital, Healthcare Communications, Marketing, Social Media, SXSW Interactive, Technology | Also tagged , , , , , , | Comments closed
Aug2

Still Crazy After All These Years

I bought a car once because I liked the TV commercial. And I didn’t even like the car. Crazy, huh? It was those TV spots with the Crocodile Dundee guy, Paul Hogan, that made me yearn to take the wheel of the then brand new Subaru Forester. The spots had him teaming up Indiana Jones-style […]

Posted in Access, advertising, agency life, Branding, Clients, Creativity, Great Ideas, Healthcare Communications, Managed Care, Marketing | Also tagged , , , , , | Comments closed