Tag Archives: healthcare professionals

Oct14

Learning From a Physician First Hand

Kareem Blog Image

My name is Kareem Royes and I just completed my first year in medical school. I’ve had the opportunity to return to OCHWW Planning this past summer. Over the past year, I have worked very closely with different physicians in the hospital setting, which has allowed me to gather some new insights that I am […]

Posted in Culture, Education, Healthcare Communications, Physician Communications, Sales Reps, Technology | Also tagged , , | Comments closed
Sep15

Responsive Web Design in Pharma

CREATIVE MOBILE BLOG PHOTO2

Data is showing that we are using smartphones more and more for everyday items—searches, purchasing consumer products, travel, weather, and World Cup updates, just to name a few. We also see smartphone users searching on prescription drugs. Healthcare professionals (HCPs) are using mobile more in their practices, yet the branded drug websites are not optimized […]

Posted in Apps, Culture, Digital, Healthcare Communications, Patient Communications | Also tagged , | Comments closed
Feb7

The Age of Wearable Health Technology Is Upon Us

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It used to be that technology that conforms to the human body and seamlessly integrates into your environment was stuff of science fiction movies. But if we’ve learned anything over the past 10 years, we know that science fiction is rapidly become science-fact. If you wanted to see what the near future held, all you […]

Posted in adherence, Apps, behavior change, Consumer Electronics Show, Health & Wellness, Technology, Uncategorized, Wearable Health Technology | Also tagged , , , , , | Comments closed
Sep6

Who’s Driving Care Coordination?

Close coordination among healthcare professionals is widely seen as an avenue to improved patient outcomes and lower costs. Better care coordination is a national healthcare priority; the Affordable Care Act includes incentives to encourage it and healthcare providers are forming new alliances to deliver it. At the center of these efforts, of course, is the […]

Posted in Education, Healthcare Communications, Patient Advocacy Groups, Patient Communications, Technology | Also tagged , , , , , | Comments closed
Aug7

Have You Geo-Fenced Your Healthcare Provider Today?

What is a geo-fence? A geo-fence is a dynamically generated, predefined set of boundaries—as in a radius around a store or other location—similar to school attendance zones or neighborhood boundaries. Why use it in physician-targeted marketing plans? The latest data (source: Kantar Media) shows that 68% of healthcare professionals (HCPs) surveyed use smartphones for professional […]

Posted in Access, advertising, Branding, Clients, geo-fencing, Great Ideas, Healthcare Communications, Marketing, Physician Communications, Technology | Also tagged , , , , , , , , | Comments closed
Jul17

HCPs Who Access Data: Just Like the Rest of Us!

Guess what! Scientists, clinicians and other healthcare professionals own and use smartphones, iPads and an array of desktop and personal computers. These same people are fundamentally interested in the clinical studies and scientific evidence that result from research studies. They read specialty and  peer-reviewed journals and are asking, “When will I be able to read […]

Posted in Education, Great Ideas, Healthcare Communications, medical affairs, Medical Education, Physician Communications, Research, Statistics, Technology | Also tagged , , , , | Comments closed