Tag Archives: healthcare providers

Dec3

In the Ring

in the ring

There is a Spanish expression that goes: It is not the same to speak of bulls as it is to be in the bull ring. I’ve always liked it, because it seems to capture quite fundamentally the difference between being a spectator and a participant, an observer and an actor. I have paid my money […]

Posted in advertising, Health & Wellness, Healthcare Communications, Marketing, Medicine, Physician Communications | Also tagged , , , , | Comments closed
Aug2

Still Crazy After All These Years

I bought a car once because I liked the TV commercial. And I didn’t even like the car. Crazy, huh? It was those TV spots with the Crocodile Dundee guy, Paul Hogan, that made me yearn to take the wheel of the then brand new Subaru Forester. The spots had him teaming up Indiana Jones-style […]

Posted in Access, advertising, agency life, Branding, Clients, Creativity, Great Ideas, Healthcare Communications, Managed Care, Marketing | Also tagged , , , , , | Comments closed