Tag Archives: Information

May28

How to Sip From an Information Fire Hose: Taking Stock of the Therapeutic Marketplace

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In an effort to describe the intellectual environment at the Massachusetts Institute of Technology (MIT), former MIT President Jerome Wiesner once remarked that “getting an education at MIT is like taking a sip from a fire hose.” For those of us working in the field of medicine, this perspective is far from a pithy witticism. […]

Posted in Clients, Content Strategy, Data, Medical Education, Strategy | Also tagged , , , | Comments closed
Mar26

SXSW 2013: Empty Information Calories

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“We are drowning in information and starving for knowledge.” – Rutherford D. Rogers, Deputy Librarian of Congress I recently presented at SXSW, and while there attended a number of other talks and presentations. One, given by a Buddhist nun, made me think in a new way about what it is we do as healthcare communicators. […]

Posted in behavior change, Content Strategy, Data, Healthcare Communications, Patient Communications, SXSW Interactive | Also tagged , , , , | Comments closed
Oct16

How Social Media Turned User Experience Upside Down

In the early days of the Internet, the web was essentially a collection of pages connected by links. The Internet user experience was called browsing for a reason: We’d jump from page to page in a haphazard way with little connection between each site. Our selection of where to go might have started with a […]

Posted in Access, Design, Digital, Social Media, Technology | Also tagged , , , , , , , , , | Comments closed