Tag Archives: integration

Jan16

True Integration of Excellence — the Key to Advertising Success

thumbnail

As the communication dynamic between doctor and patient changes, so too must the model of pharmaceutical promotions—offering a challenge for not only brand communications but also, critically, the agency that drives them. Thirty to thirty-five years ago, in what some called the heyday of big pharma communications, the model was clear: sell to the doctor, […]

Posted in advertising, Direct-to-Consumer, Global Marketing, Healthcare Communications, Marketing, Multi Channel Marketing, Planning, Strategy | Also tagged , , , , , , | Comments closed
Mar20

Just Act Like a Kindergartener

Recently, I attended two 4-hour, cross-discipline, cross-agency (WPP, of course) integration meetings—and the amazing thing about these meetings was that all participants left feeling invigorated and actually craving more. What were originally intended to be quarterly meetings have now turned into monthly meetings with everyone jazzed about going. (And we all know that with all […]

Posted in Branding, Creativity, Great Ideas, Strategy | Also tagged , , , , , , , , , , , , , , , , , , , , , , , | Comments closed