Tag Archives: Interactive

Apr23

Finding the Right Balance

Paper

One day, you wake up and you are an Art Director. The sun is shining, the birds are singing, you have the Icona Pop song stuck in your head. You realize that you are exactly where you want to be—in the middle. Some people may want to be a little to the right or a […]

Posted in advertising, agency life, Art, Creativity, Design, Healthcare Communications, Technology | Also tagged , , , , | Comments closed
Feb20

Jump Into the Petri Dish

sxsw logo

What’s the proper armamentarium when it comes to healthcare marketing and digital? Innovation reports? Transmedia projections? Paradigm framework event horizons? Phased plasma rifles in the 40-watt range? All may play a role. But I put forward that the most important tool is a firm belief in a simple axiom: “You don’t know what you don’t […]

Posted in advertising, Digital, Healthcare Communications, Marketing, Social Media, SXSW Interactive, Technology | Also tagged , , , , , , | Comments closed