Tag Archives: launch

May16

Client Banner Days That Click

banner-day-1

This past Saturday, the Mets held their annual Banner Day at Citi Field—a one-day event that gives baseball fans a chance to express their loyalty, appreciation and creativity to their beloved ball club using homemade banners. Fortuitous for the Mets’ brass that the banner parade was held on the field before the game, as the […]

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Apr16

Introducing Once-Monthly Tournamax?

Basketball Person

So, like most of us, my experience spans multiple therapeutic areas. I’ve worked in the field of Rheumatology. Created campaigns in Oncology. Produced TV spots, print ads and RM programs in Pulmonology, Gastroenterology and Dermatology. But I’ve been thinking over the last few weeks, what if our industry expanded to yet another fast-growing scientific field […]

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May10

Finding Your Way; Making Sense of the “Must Do’s” in Early Pipeline Asset Development

Most pharma managers have little experience in deciding what the essentials are in preparing an early asset molecule for launch. Although a molecule may be too new or too far from launch to have a generic or brand name, it is not too early to start thinking about market preparation. Companies are realizing that to […]

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