Tag Archives: market research

Feb2

For Optimized Brand Strategies, Look to Market Research

brain_gears_on background_

The most impactful brand strategies live in a balance between creativity and effectiveness. Ogilvy CommonHealth Market Access’ SVP, market research and strategy, Lori Gittleman, examines the crucial role of market researchers to drive effectiveness through the process of gathering facts, give them meaning, and make actionable recommendations for clients.

Posted in advertising, agency life, Branding, Clients, Content Strategy, Data, Healthcare Communications, Marketing, Medical Education, Patient Communications, Research | Tagged | Comments closed
Jun11

My First Experience Working on a New Business Pitch

FinishLine

At first I was apprehensive about working on a pitch. And by apprehensive, I mean…terrified. I heard about the sleepless nights. I heard about the weeks in overdrive. I heard about the soul-stealing, confidence-crushing monster (perhaps known by others as a time crunch). I imagined myself going into crisis mode…which isn’t pretty, let me tell […]

Posted in advertising, agency life, career decisions, Culture, Healthcare Communications, Learning, Personal Reflections, pitching, Strategy | Also tagged , , , | Comments closed
May29

A Patient is a Virtue

sales reps and docs

In the age of WebMD, Everyday Health, and Facebook, consumers are more informed and involved in their health than ever before.  And with social media infiltrating every aspect of their lives, they are now more vocal than ever.  Patients can – and in most cases are willing to – tell you what you want to […]

Posted in Branding, Creativity, CRM, Data, Efficacy, Great Ideas, Health & Wellness, Healthcare Communications, Learning, Marketing, Pharmaceutical, Strategy | Also tagged , , , | Comments closed
Apr3

Let’s Be Advocates for the Advocates

One of the foundations of effective public relations is establishing strong relationships with potential advocates for a cause, brand or company.  In the pharma industry, one of the most critical allies is the patient advocacy group (PAG) sector.  Whether it’s securing optimal market access, or gaining access to funding for outreach and awareness activities, the […]

Posted in Advocacy, Patient Advocacy Groups, Patient Communications, Public Relations, Strategy | Also tagged , , , , , , , , , , , , , , , , , , , , | Comments closed