Tag Archives: Marketing

Jun18

How To Milk a Horse

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It’s not very often I find myself marveling at a brand’s attempt to “co-opt” an opportunity or marketing “tie-in” to generate awareness and grow their brand. But I’ve really got to give it to GSK and their brilliant tie-in to California Chrome and the Belmont Stakes. They did not horse around and brilliantly seized the […]

Posted in advertising, Brand Awareness, Branding, Marketing, Partnerships, Personal Reflections, Public Relations | Also tagged , , , | Comments closed
Feb21

Choosing Your Road—Transitioning From Bench Science to Specialty Healthcare Communications

road

    Two roads diverged in a wood, and I, I took the one less traveled by…  – Robert Frost A common question floating around the brains of many researchers is, “Where do I see myself in the future?” It was one that I faced many times throughout my scientific training. The well-travelled path of […]

Posted in advertising, Healthcare Communications, Marketing, Research, Science | Also tagged , , , , , | Comments closed
Dec12

How Fantasy Football Helps You Make Better Marketing Decisions

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We’re in the middle of December, and there are a few notable events on the horizon. With Thanksgiving and an early Hanukkah season behind us, and of course Christmas around the corner, the holidays are almost top-of-mind. That is, unless you play fantasy football. If you do, then you know the fantasy football playoffs are […]

Posted in advertising, Analytics, Clients, Football, Healthcare Communications, Marketing, Research, Strategy | Also tagged , , , | Comments closed
Dec10

Asia and the Art of Pervasive Perseverance

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In less than two months, a religious festival takes place that is so fantastically crowded and celebratory that it seems unreal. Officially listed as the largest human gathering in the world, the northern Indian city of Allahabad at the confluence of the Yamuna, Ganges and Saraswati rivers will witness as many as 100 million people […]

Posted in advertising, agency life, Global Marketing, Health & Wellness, Healthcare Communications, International, Marketing | Also tagged , , , , | Comments closed
Nov14

Fax: The Forgotten Tactic

fax machine

You may be missing the proverbial marketing boat by not including fax in your marketing mix when communicating to healthcare professionals and their office staff. Faxing still works, and your audience wants them. Why do we select the tactics we do? Historical performance, logic, and strategic context go into creating campaigns for clients. Consideration for […]

Posted in advertising, Analytics, Data, Marketing, Physician Communications, Statistics, Technology | Also tagged , , , | Comments closed
Nov12

Pharmaceutical Medicine: Moving From Molecule to Market

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The emerging discipline of pharmaceutical medicine trains a wide-angle lens on the process of drug development. It integrates the science, regulatory requirements, clinical development, commercialization and business affairs, drug safety surveillance and reporting under one umbrella. By definition, it is the discipline that considers drug development from molecule to market. After 15 years in the […]

Posted in Health & Wellness, Healthcare Communications, Marketing, Medicine, Pharmaceutical | Also tagged , , | Comments closed
Nov7

Young Execs Within the Marketing World… Shaping Ourselves to be the Future Leaders of Tomorrow

business lady climbing stairs

TIPS AND TRICKS ON HOW TO COPE WHILE LEARNING THE ROPES Like any new beginning, stepping into a new job as a young professional can be a bit overwhelming, especially if it’s into a new career in the fast-paced marketing industry.  This is Part 2 of the 8 fundamental steps that I used to help […]

Posted in advertising, agency life, Great Ideas, Learning, Marketing | Also tagged , , , | Comments closed
Nov5

Young Execs Within the Marketing World… Shaping Ourselves to be the Future Leaders of Tomorrow

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TIPS AND TRICKS ON HOW TO COPE WHILE LEARNING THE ROPES Like any new beginning, stepping into a new job as a young professional can be a bit overwhelming, especially if it’s into a new career in the fast-paced marketing industry. How do you hack it? Here’s a hint: MASTER THE STAIRS! Enjoy this 2-part […]

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Oct31

Augmented Reality

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2013 has been a year filled with Augmented Reality—from Google Glass to smartphone applications.  We are using this developing technology to truly enhance our experience in all aspects of our everyday lives. Augmented Reality allows you the individual, the retailer, or the marketing professional, to bring in additional dollars to your business…. But only if […]

Posted in advertising, Augmented Reality, behavior change, Digital, Marketing, Technology | Also tagged , , | Comments closed
Oct29

StormWorks and What We’ve Learned From the Hurricane

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It’s a little hard to believe that today is the one-year anniversary of Hurricane Sandy, a storm that ravaged the East Coast and plunged much of the region into darkness. Even harder to believe that it was the second storm in two years to knock out all power…on almost the exact same day in October. […]

Posted in advertising, agency life, Great Ideas, Healthcare Communications, Personal Reflections | Also tagged , , | Comments closed