Tag Archives: medical affairs

May10

Finding Your Way; Making Sense of the “Must Do’s” in Early Pipeline Asset Development

Most pharma managers have little experience in deciding what the essentials are in preparing an early asset molecule for launch. Although a molecule may be too new or too far from launch to have a generic or brand name, it is not too early to start thinking about market preparation. Companies are realizing that to […]

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Apr24

They Unblinded Me With Science

Few disciplines in our industry are as dynamic as medical education. That’s not what everyone imagines, of course. But nowhere is it truer that the digital shift has required a radical re-imagination of how to engage physicians demanding a higher level of scientific discourse.  Drastically reduced dinner meetings and local symposia, almost no “enduring” (read: print) materials. The […]

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