Tag Archives: medical education

Jul16

“It’s not a tumor!” Cyberchondria and the Diagnoses That Spawn From It

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It’s 7 am; I’ve just awoken. My eyes are adjusting and I’m sprawled in my bed. My mind is not coordinated enough to move my body. Man, I am exhausted, I think. How is it only Thursday? My head kinda hurts. Good God I have to pee. I could probably snooze for like fifteen more […]

Posted in behavior change, Digital, Health & Wellness, Healthcare Communications, Medical Education, Medicine, Patient Communications, Self-monitoring, Technology | Also tagged , , , , | Comments closed
May9

How to Personalize Non-Personal Promotion—From a Medical Education Perspective

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By Sean Hartigan and Eileen Gutschmidt When you think of Personal Promotion (PP) and Non-Personal Promotion (NPP), traditional channels likely come to mind such as Reps carrying iPads, online and offline media advertising, and marketing campaigns populated with a mix of branded tactics that can include print, digital, telephony, and convention booth engagement. Medical education, […]

Posted in content marketing, Content Strategy, CRM, Customer Relationship Marketing, Healthcare Communications, Marketing, Medical Education, Multi Channel Marketing, Non-personal Promotion, positioning, Strategy | Also tagged , , , , , , | Comments closed
Sep17

Blended Learning in Medical Education: Five Top Tips

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As we move into an age where “digital by default” becomes the maxim we live and work by, how do we ensure that we continue to deliver successful medical education programmes that not only meet the business needs of our clients but also the learning needs of the end-user? The digital age is bringing about […]

Posted in Clients, Digital, Healthcare Communications, Learning, Medical Education | Also tagged , , | Comments closed
Nov29

Escalating Scientific Credibility of OTC Products

Over-the-counter (OTC) drugs have long been the mainstay of consumers seeking immediate relief from what ails them. Go to the corner pharmacy, pick up some medication along with some staples like tissues, go home and take as directed. These drugs are readily available to us because the FDA deemed them safe enough for consumers to […]

Posted in advertising, Advocacy, Branding, Health & Wellness, Healthcare Communications, Marketing, Medical Education | Also tagged , , , , | Comments closed
Sep4

Does the Bell Toll for Traditional Siloed Promotional Activities in a Leaner Compliance-Driven Pharma World?

Our clients are saying that the role of Medical Education will grow in years to come…potentially biting into other traditional areas of the marketing mix. Does this spell disaster for advertising or PR? Ogilvy Healthworld Medical Education recently surveyed its clients to assess what the future would hold for Med Ed, and the results were […]

Posted in Access, Analytics, behavior change, Marketing, medical affairs, Medical Education | Also tagged , , , , , , | Comments closed
Apr24

They Unblinded Me With Science

Few disciplines in our industry are as dynamic as medical education. That’s not what everyone imagines, of course. But nowhere is it truer that the digital shift has required a radical re-imagination of how to engage physicians demanding a higher level of scientific discourse.  Drastically reduced dinner meetings and local symposia, almost no “enduring” (read: print) materials. The […]

Posted in Branding, Clients, Design, Education, Global Marketing, Marketing, Strategy | Also tagged , , , , , , , , , , , , , | Comments closed