Tag Archives: messaging

May24

Engaging HCPs via Doximity: the LinkedIn for Medical Professionals

doximity

It should come as no surprise that colleagues are the top source of medical information for practicing physicians—trusted above all other sources. Considering the influence of colleagues in the physical realm, cyber communities are quickly rising as one of the prominent go-to sources for all things professional. Stated simply, online social networking expands a physician’s […]

Posted in Data, Digital, Healthcare Communications, Marketing, Media, Networking, Physician Communications, Social Media | Also tagged , , , , | Comments closed
Aug7

Have You Geo-Fenced Your Healthcare Provider Today?

What is a geo-fence? A geo-fence is a dynamically generated, predefined set of boundaries—as in a radius around a store or other location—similar to school attendance zones or neighborhood boundaries. Why use it in physician-targeted marketing plans? The latest data (source: Kantar Media) shows that 68% of healthcare professionals (HCPs) surveyed use smartphones for professional […]

Posted in Access, advertising, Branding, Clients, geo-fencing, Great Ideas, Healthcare Communications, Marketing, Physician Communications, Technology | Also tagged , , , , , , , , | Comments closed
May10

Finding Your Way; Making Sense of the “Must Do’s” in Early Pipeline Asset Development

Most pharma managers have little experience in deciding what the essentials are in preparing an early asset molecule for launch. Although a molecule may be too new or too far from launch to have a generic or brand name, it is not too early to start thinking about market preparation. Companies are realizing that to […]

Posted in Marketing, medical affairs, Pipeline, Research | Also tagged , , , , , , , , , , , , , | Comments closed
Mar6

Let’s Get Emotional in Pharma

After 25 years in pharmaceutical advertising, I am perplexed by how limited our industry efforts to “get emotional” with our healthcare audiences has been. Science confirms (and other industries have put it into practice successfully) that most of the decisions we make are based on an emotional response. This is also true for brand selection. […]

Posted in Branding, Patient Communications | Also tagged , , , , , , , | Comments closed
Mar5

Avoiding Global Digital Faux Pas

International websites bring forward a myriad of challenges that need to be carefully examined. We’ve seen in the news how one cultural norm online can end up making global news. What happens to the slip-up that doesn’t make national news but turns off an entire country of people? Most Common Misstep The most common misstep […]

Posted in Patient Communications | Also tagged , , , , , | Comments closed