Tag Archives: mobile devices

Sep15

Responsive Web Design in Pharma

CREATIVE MOBILE BLOG PHOTO2

Data is showing that we are using smartphones more and more for everyday items—searches, purchasing consumer products, travel, weather, and World Cup updates, just to name a few. We also see smartphone users searching on prescription drugs. Healthcare professionals (HCPs) are using mobile more in their practices, yet the branded drug websites are not optimized […]

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Apr17

Multi-Screen Is the New “Mobile First”

screens

For the past few years, “Mobile first!” has been the rally cry of marketers. The idea was to design websites and ads to work on mobile devices first to account for the growing smartphone- and tablet-using audience. But mobile first is already obsolete; if your strategy doesn’t have multiple screens in mind, then your strategy […]

Posted in advertising, content marketing, Content Strategy, Creativity, Data, Digital, Digital Advertising, Healthcare Communications, Media, Multi Channel Marketing, Strategy, Technology | Also tagged , , , | Comments closed
Aug14

Mobile Health—Three Technology Challenges

Do you have an iPhone? Great, me too. Now, on the count of three, we’ll both drop our iPhones into a pail of water. Ready? One, two… Wait, what’s the hesitation? I don’t see you taking the plunge with me. And this underscores one of the big problems with our inevitable future with electronic health […]

Posted in adherence, Apps, Branding, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Multi Channel Marketing, Patient Communications, Physician Communications, Technology | Also tagged , , , , , , , , , | Comments closed