Tag Archives: Mobile

Mar12

SXSW 2013: The Mobile Healthcare Revolution

Fitness+App

Mobile has come to healthcare, and in a big way. From digital healthcare products that created a buzz at CES in January to innovative new fitness apps on display at SXSW this week, it’s clear to see that mobile technology will change the way we manage our health. But it also has the potential to […]

Posted in Apps, Digital, Health & Wellness, Social Media, SXSW Interactive, Technology | Also tagged , , , | Comments closed
Jan18

Consumer Electronics Show 2013 (1of 4): Born Mobile

Born-Mobile

This year, for the first time ever, the Consumer Electronics Show (CES) was kicked off with a keynote from a mobile company. Dr. Paul Jacobs, Chairman and CEO of Qualcomm, set the tone for CES with his presentation entitled Born Mobile (full video source: http://www.qualcomm.com/ces). Here are some highlights on what he had to say […]

Posted in Consumer Electronics Show, Digital, Health & Wellness, Healthcare Communications, Marketing, Technology | Also tagged , , , , , , , , , | Comments closed
Aug7

Have You Geo-Fenced Your Healthcare Provider Today?

What is a geo-fence? A geo-fence is a dynamically generated, predefined set of boundaries—as in a radius around a store or other location—similar to school attendance zones or neighborhood boundaries. Why use it in physician-targeted marketing plans? The latest data (source: Kantar Media) shows that 68% of healthcare professionals (HCPs) surveyed use smartphones for professional […]

Posted in Access, advertising, Branding, Clients, geo-fencing, Great Ideas, Healthcare Communications, Marketing, Physician Communications, Technology | Also tagged , , , , , , , , | Comments closed