Tag Archives: Ogilvy & Mather

Jan28

What Famous Author Honed His Skills as an Ogilvy Copywriter?

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If you guessed Salman Rushdie, you’re right. The great novelist started his writing career as a copywriter at the London agency started by the great copywriter David Ogilvy, Joe Bunting posted at Copyblogger. While his books have captivated the literary world, his advertising credits at Ogilvy & Mather are not too shabby either. Aero is […]

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May2

Many Ogilvy Hands – A Real Hands-on Experience of Uganda

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In 2009, Ogilvy & Mather, in partnership with International Needs, set up the Many Ogilvy Hands (MOH) project to build a school for 450 local children in a town in Uganda. Every four months, volunteers from across the Ogilvy group travel out to Uganda to get involved in the project. *** Sitting at my desk […]

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Jun14

B2B2C – The New Normal

As the marketing world evolves and social media become the go-to source for information, Business to Business to Customer (B2B2C) is now the new norm. To take an innovative approach to B2B2C, it’s important that we now partner with strong companies that can give as large a reach as would be expected from an Ogilvy […]

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May22

Mad Women

What was it really like to be a woman at Ogilvy & Mather during the era celebrated in the television series Mad Men? You’ll get an insightful personal glimpse of the agency, David Ogilvy himself, and the experiences of a young copywriter in the newly released memoir Mad Women: The Other Side of Life on […]

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Apr5

Ogilvy Healthworld Idea Shop: Bringing Limitless Creativity to Healthcare Communications

Last year, I participated in an Idea Shop hosted by Ogilvy & Mather UK. Idea Shop is a “pop-up agency” with volunteers from Ogilvy & Mather UK giving their own time to come and offer free marketing ideas to small local businesses, charities, entrepreneurs and community projects. I spent a day at the pop-up shop […]

Posted in Branding, Creativity, Great Ideas, Healthcare Communications, Idea Shop, Marketing, Networking, Social Media, Strategy, Technology | Also tagged , , , , , , , , , , , , , , , , , , , | Comments closed