Tag Archives: online

Jan8

The Ethics of Online Observational Research

Ethics-of-Online-Research

Blogs typically are not the avenue to explore issues of ethics, but recently someone asked if we had ever looked into the ethics of online research. Not the kind where you pay people to answer questions—rather, the kind where you read a ton of blogs, or tweets, or message board messages, and use these as […]

Posted in Data, Ethics, Research, Social Media | Also tagged , , | Comments closed
Nov8

Getting to Know Patient Bloggers

How can we engage with online health activists and patient bloggers? This is a question our pharma clients are asking more and more frequently. But maybe the first question we should all be asking is: Do online health activists and bloggers want to engage with pharma? Increasingly the answer is yes, but there are a […]

Posted in Digital, Education, Healthcare Communications, Marketing, Patient Communications, Social Media | Also tagged , , , | Comments closed
May17

The Next Wave Of Healthcare Innovation

In 2010, Internet scholar Clay Shirky wrote an interesting book called “Cognitive Surplus: How Technology Makes Consumers Into Collaborators.” His premise was simple yet powerful: The ongoing migration of people from passive pursuits (Shirky particularly calls out watching TV) to more engaging pursuits enabled by the Internet and other digital technologies is igniting an era […]

Posted in Access, Creativity, Global Marketing, Networking, Patient Communications, Research, Technology | Also tagged , , , , , , , , | Comments closed