Tag Archives: partnerships

Sep18

Partnership…How It Works

Relationships between us and vendors have become even more important in recent days. Competition among vendors is a lot more aggressive than it was in the past, and suppliers have to work harder to get business and even harder to keep it. Some of the success of our service is partly contingent upon the work […]

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Jun28

Why Does The Pharmaceutical Industry Have A Promiscuous Relationship With Its Communication Agencies?

Hard to believe that in the consumer goods, financial, and motor industry sectors many client/agency relationships have lasted up to 50 years, in some cases, and in many instances average at least a decade. Compare this to the hire-and-fire approach taken by some in the pharma industry. While there are some long-standing pharma/agency partnerships, it […]

Posted in agency life, Clients, Creativity, Global Marketing, Great Ideas, Healthcare Communications, Marketing, pitching, Strategy | Also tagged , , , , | Comments closed
Jun14

B2B2C – The New Normal

As the marketing world evolves and social media become the go-to source for information, Business to Business to Customer (B2B2C) is now the new norm. To take an innovative approach to B2B2C, it’s important that we now partner with strong companies that can give as large a reach as would be expected from an Ogilvy […]

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