Tag Archives: Patient

Feb13

You Might Not Realize It, But You Can Be Working For The MI6

MI6

What interested me most about James Bond’s career, and, most importantly, that of his support staff, is the development and implementation of a unique and highly versatile arsenal of innovative technology. Starting with Bond’s pager in From Russia With Love, followed by that pen-sized-underwater-oxygen-recycling-breather-thing in Thunderball, or the way-ahead-of-its-time GPS tracker in Goldfinger—all these are […]

Posted in adherence, advertising, behavior change, Branding, Clients, Healthcare Communications, Marketing, Technology | Also tagged , , , , , | Comments closed
Jan16

True Integration of Excellence — the Key to Advertising Success

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As the communication dynamic between doctor and patient changes, so too must the model of pharmaceutical promotions—offering a challenge for not only brand communications but also, critically, the agency that drives them. Thirty to thirty-five years ago, in what some called the heyday of big pharma communications, the model was clear: sell to the doctor, […]

Posted in advertising, Direct-to-Consumer, Global Marketing, Healthcare Communications, Marketing, Multi Channel Marketing, Planning, Strategy | Also tagged , , , , , , | Comments closed
Dec3

In the Ring

in the ring

There is a Spanish expression that goes: It is not the same to speak of bulls as it is to be in the bull ring. I’ve always liked it, because it seems to capture quite fundamentally the difference between being a spectator and a participant, an observer and an actor. I have paid my money […]

Posted in advertising, Health & Wellness, Healthcare Communications, Marketing, Medicine, Physician Communications | Also tagged , , , , | Comments closed
May21

Don’t Be Fooled: The Core Tenets of Relationship Marketing Are Timeless

Dart

Going back to basics on effective communication can lead to a big impact on your audience. Pharmaceutical marketing at a glance seems unrecognizable compared to a few short years ago: technological advancements, big data, changing sales models, channel fragmentation, mobile marketing, social media…the list goes on. This constant sea of change is enough to overwhelm […]

Posted in adherence, Analytics, behavior change, Data, Healthcare Communications, Marketing, Patient Communications, Strategy | Also tagged , , , , , , , | Comments closed
Nov15

Get Well Soon

Dear Us, With recent trends, the prognosis is clear. The era of the individual made reactive medicine king. But individualism is dying a slow death, kept alive only by all those insulin shots and cholesterol medicines that it’s too late for too many to stop using. Now we find ourselves looking in on two overlapping […]

Posted in advertising, behavior change, Health & Wellness, Healthcare Communications, Marketing, Patient Communications, Social Media | Also tagged , , , , | Comments closed
Sep13

What Happens When a Consumer Becomes a Patient?

It happens to all of us, sooner or later. Whether it’s a health concern your doctor brings up during a routine office visit. Or you ask your doctor about a medicine you saw advertised on TV, online, in a brochure in the waiting room, or something health-related a friend or family member told you. At […]

Posted in behavior change, Education, Health & Wellness, Healthcare Communications, Learning, Marketing, Patient Communications | Also tagged , , , , | Comments closed
Aug30

A Common Goal for Clinical Trial Participants

The Olympics opening and closing ceremonies allowed us to reflect upon and appreciate the diverse world we live in. Watching the procession of athletes was proof to us all that Olympians come from all corners of the world, in very many different shapes and sizes! The same can also be said for clinical trial participants. […]

Posted in Access, clinical trials, Healthcare Communications, Patient Communications, Patient Recruitment | Also tagged , , , , , , , | Comments closed
Mar20

Just Act Like a Kindergartener

Recently, I attended two 4-hour, cross-discipline, cross-agency (WPP, of course) integration meetings—and the amazing thing about these meetings was that all participants left feeling invigorated and actually craving more. What were originally intended to be quarterly meetings have now turned into monthly meetings with everyone jazzed about going. (And we all know that with all […]

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