Tag Archives: patients

Jul16

“It’s not a tumor!” Cyberchondria and the Diagnoses That Spawn From It

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It’s 7 am; I’ve just awoken. My eyes are adjusting and I’m sprawled in my bed. My mind is not coordinated enough to move my body. Man, I am exhausted, I think. How is it only Thursday? My head kinda hurts. Good God I have to pee. I could probably snooze for like fifteen more […]

Posted in behavior change, Digital, Health & Wellness, Healthcare Communications, Medical Education, Medicine, Patient Communications, Self-monitoring, Technology | Also tagged , , , , | Comments closed
May29

A Patient is a Virtue

sales reps and docs

In the age of WebMD, Everyday Health, and Facebook, consumers are more informed and involved in their health than ever before.  And with social media infiltrating every aspect of their lives, they are now more vocal than ever.  Patients can – and in most cases are willing to – tell you what you want to […]

Posted in Branding, Creativity, CRM, Data, Efficacy, Great Ideas, Health & Wellness, Healthcare Communications, Learning, Marketing, Pharmaceutical, Strategy | Also tagged , , , | Comments closed
Feb28

How Can Self-monitoring Best Support Behaviour Change?

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Some of today’s biggest public health challenges, such as obesity and  heart disease, can be linked to personal lifestyle decisions. Governments have tried tackling these issues with smoking bans and taxes on high-fat foods, with moderate success. However, personal health behaviour change is needed to make a significant, lasting impact. Can self-monitoring of health information […]

Posted in adherence, Apps, behavior change, Data, Digital, Health & Wellness, Healthcare Communications, Patient Communications, Self-monitoring, Technology, Wearable Health Technology | Also tagged , , , , , , | Comments closed
Feb18

Taking the Pulse…Tuning In to the New Patient Network

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A guest blog post from Craig Martin – Chief Executive Officer of Feinstein Kean Healthcare, an Ogilvy & Mather Company Most of us are far too young to remember the early days of television. What I do recall from my childhood is that three networks owned the airwaves, large numbers of people followed a small […]

Posted in adherence, advertising, behavior change, Content Strategy, Customer Relationship Marketing, Digital, Digital Advertising, Health & Wellness, Healthcare Communications, Patient Communications, Public Relations, Social Media, Technology | Also tagged , , , | Comments closed
Mar21

Telemedicine for All – The Future of Distance Diagnosis

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Seventy-nine years and never sick a day in her life…until 79½. Diagnosis was grim: pancreatic cancer that has metastasized to the liver. Stage 4, inoperable. It rang over and over in our ears…unbelievable. Mom wasn’t a medicine person—barely took an Advil. She wasn’t overly fond of doctors but would go when she was supposed to. […]

Posted in Digital, Great Ideas, Health & Wellness, Technology, telemedicine | Also tagged , , | Comments closed
Feb13

Experience-by-Proxy as a Medical Decision Making Tool

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Now that patient-centered decision making is becoming a reality, it begs the question: are we, as patients, really prepared to make life-or-death decisions on our own behalf? The biggest problem I have making many of the decisions I am faced with in everyday life, not just in health, is that I simply don’t know enough […]

Posted in behavior change, Education, Great Ideas, Healthcare Communications, Learning, Patient Communications | Also tagged , , , , , | Comments closed
Sep20

The Paradox of Patient-Centric Decision-Making

Whenever someone asks me to make a decision about how to do something I’ve paid them to do, I generally wonder why they don’t just tell me what they think I should do. I have no idea whether I want traditional copper piping or the new flexible tubing for the bathroom downstairs; I couldn’t begin […]

Posted in Analytics, behavior change, Healthcare Communications, Marketing, Patient Communications | Also tagged , , , , , , , | Comments closed
Aug29

Communicating Value in Our Changing Healthcare System

Recently, the Supreme Court of the United States issued a 5-4 ruling essentially upholding the entirety of the 2010 Affordable Care Act (ACA). Many Americans, including the millions working in the healthcare industry, have questions about what the SCOTUS decision means. As many of the provisions of the law come on-line in 2014, the full […]

Posted in Access, behavior change, Efficacy, Healthcare Communications, Patient Communications, Physician Communications, Reimbursement, Strategy | Also tagged , , , , , , , , , | Comments closed
Aug14

Mobile Health—Three Technology Challenges

Do you have an iPhone? Great, me too. Now, on the count of three, we’ll both drop our iPhones into a pail of water. Ready? One, two… Wait, what’s the hesitation? I don’t see you taking the plunge with me. And this underscores one of the big problems with our inevitable future with electronic health […]

Posted in adherence, Apps, Branding, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Multi Channel Marketing, Patient Communications, Physician Communications, Technology | Also tagged , , , , , , , , , | Comments closed
Jul19

A “Credit Score” for Medication Adherence?

In June of 2011, FICO—originator of the credit score in 1956—introduced a medication adherence score model that predicts patient adherence to prescription medications. Approximately 3 million Americans were to have an adherence score by the end of 2011 and an additional 10 million are expected to have one by 2012.  If proven a predictor of […]

Posted in Access, adherence, advertising, Direct-to-Consumer, Efficacy, Health & Wellness, Healthcare Communications, Marketing, Patient Communications | Also tagged , , , , , | Comments closed