Tag Archives: payer

Jan16

True Integration of Excellence — the Key to Advertising Success

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As the communication dynamic between doctor and patient changes, so too must the model of pharmaceutical promotions—offering a challenge for not only brand communications but also, critically, the agency that drives them. Thirty to thirty-five years ago, in what some called the heyday of big pharma communications, the model was clear: sell to the doctor, […]

Posted in advertising, Direct-to-Consumer, Global Marketing, Healthcare Communications, Marketing, Multi Channel Marketing, Planning, Strategy | Also tagged , , , , , , | Comments closed
Jan7

The Great Migration

Wildebeest Migration

Physicians: Owners to Employees In the animal kingdom migration is natural and instinctual, a relatively long-distance movement of individuals as a group, as defined in the dictionary. It is found in all major animal species. The trigger for the migration may be climate, availability of food, the season of the year, or a major habitat change or […]

Posted in Access, Fair Balance, Healthcare Communications, Managed Care, Physician Communications, Reimbursement | Also tagged , , , , , , | Comments closed
Jul5

Will Health Plans Of The Future Take Care Of Widows And Orphans?

“Widows and orphans” is a long-established phrase that connotes one of the neediest segments of societies. Throughout time, communities have been asked (or commanded, as in the Bible) to support them in some way. One modern-day version of this support takes the form of estate planning. In the 20th century, stocks that provided a relatively […]

Posted in Access, Analytics, Clients, Customer Relationship Marketing, Global Marketing, Health & Wellness, Healthcare Communications, Managed Care, Marketing, Patient Communications, Physician Communications, Research, Statistics, Strategy, Technology | Also tagged , , , , , , , , , , , , , , , | Comments closed
Jan17

A Growing Cost Consciousness in Oncology

Diagnostics are improving.  The US population is aging. Patients are living longer. Pipelines are filled disproportionately with both large and small molecules targeted across numerous tumor types. An increased number of generically available cancer therapies and biosimilars are looming on the horizon. With all these factors at work, the United States healthcare system continues to […]

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