Tag Archives: payer marketing

May16

The Challenge of Change–Breaking Out of Your Comfort Zone

POP flyer

J-codes. ICD-9 codes. CPT codes. UB-04 forms. Medicare reimbursement appeals. Care Management Strategy and Solutions. Formulary access. Business case. Value prop. These are just a few of the vocabulary words from a whole new language I’ve been learning—the language of Payer. I’ve spent 20+ years in pharmaceutical advertising—long enough that I truly thought there was […]

Posted in agency life, career decisions, copywriting, Creativity, Healthcare Communications, Learning, Managed Care, Payer Marketing, Personal Reflections, Reimbursement | Also tagged , , | Comments closed
Mar6

The Power of Payer: Prescribe All You Want…We Can Block You!

6808124

Remember the Doritos slogan, “Crunch all you want, we’ll make more!”? What a mantra, supply and demand. So simple. So obvious. Sure, prescriber demand plays a role in how available some drugs are, but at the end of the day health plans and formulary P&T committees within hospitals and large practices make category decisions that […]

Posted in Access, Branding, Clients, Healthcare Communications, Managed Care, Marketing, Reimbursement | Also tagged , , , , , | Comments closed
Nov22

Payer Marketing—What Happened to the Good Old Days?

prescription pad

Life was easy in the early days of payer marketing: create a formulary kit, negotiate a market share agreement with tier 2 status, and pull it through with some fancy formulary status flashcards. Yes, life was good back then. Did I say formulary kit? Yep, those have changed as well. The executive summary of AMCP’s […]

Posted in Access, advertising, Healthcare Communications, Managed Care, Marketing, Physician Communications, Reimbursement | Also tagged , , , , | Comments closed